A curated portfolio of campaigns, funnels, CRM systems, and growth initiatives across B2B, SaaS, healthcare, e-commerce, and performance marketing.
I build growth systems that connect acquisition, conversion, lifecycle marketing, reporting, and automation — with hands-on execution across strategy, optimization, and delivery.
Designed and launched full-funnel email marketing campaigns supporting SaaS and e-commerce business units, with automated journeys focused on engagement, conversion, retention, and revenue.
Executed promotional and flash-sale campaigns designed to increase product visibility, accelerate purchases, and maximize short conversion windows.
Built feature-release campaigns and funnel assets to improve user adoption and generate stronger "Book a Demo" intent.
Managed and optimized Google Ads and Meta campaigns focused on qualified lead acquisition, funnel efficiency, and performance improvement.
Led SEO initiatives covering technical SEO, keyword growth, local search, and organic performance reporting.
Built CRM workflows, lead routing systems, and follow-up automation to improve speed-to-lead and reduce funnel leakage.
Drove booked-lead growth for a healthcare provider through coordinated SEO, local visibility, CRM cadences, and funnel optimization.
Led a multi-channel enrollment growth program combining SEO, PPC, landing page alignment, and conversion strategy.
Every project in this portfolio was designed with one objective: creating measurable growth through strategic marketing, experimentation, and customer-focused execution.
From SEO and paid acquisition to lifecycle automation and funnel optimization, I focus on building systems that move performance forward.